Comments on: What we can learn from Nike’s Persuasive Technology

By: copystar

copystar — Thu, 02 Jul 2009 00:33:48 +0000

Its funny that you used the phrase "in the business" because no business these days would ever require the same multitude of steps required to find a book in an academic library. As a possible solution, I liked this introduction to the systems approach which concerns itself with locating functionality where it is appropriate. "Instead of burdening the customer with all the functionality, he shifted the difficult steps to his company."

By: Rochelle

Rochelle — Wed, 01 Jul 2009 15:57:32 +0000

Fascinating! I love this concept, data as motivation. And this:

libraries need to strive to create systems that feel as effortless as possible (just one example: writing down a 20 digit call number isn’t hard but it feels hard).

So true. And so hard for people “in the business” to really wrap your head around.